Management of Serbian tourism products as a condition for improving its competitiveness on the international tourism market

Vesna Milovanović; Snežana Milićević

Authors

Vesna Milovanović Универзитет у Крагујевцу, Факултет за хотелијерство и туризам у Врњачкој Бањи
Snežana Milićević Универзитет у Крагујевцу, Факултет за хотелијерство и туризам у Врњачкој Бањи

Keywords:

tourism, tourism product, management, Serbia, the international tourism market

Abstract

While the modern economic trends cause numerous problems such as unemployment, intensive work and stress, which also causes social changes, they, at the same time, enable the development of tourism industry which plays an important role in GDP and employment creation. It might be possible that the comparative advantage will once again gain on the importance in the market competition. Regarding the fact that tourism development requires natural resources, sustained environment, cultural and historic heritage etc., Serbia as a country rich with such factors has a chance to improve its competitive position on the world economic map by developing tourism products. In order to develop tourism products which are to be internationally competitive, a complex management system is needed, as well as policy makers' commitment. The aim of this work is to present the current state of Serbian tourism development and the results achieved so far, and to introduce guidelines for effective management of both present and future tourism products of Serbia.

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