SWOT analysis of wine tourism development opportunities in the Trstenik vineyard district

Keywords: Trstenik vineyard district, wine tourism, vineyards, municipality Trstenik, tourism destination

Abstract

Serbia is traditionally a wine-growing region and it is slowly approaching those countries that have benefited from the development of this type of tourism. The subject of this paper is the analysis of the Trstenik vineyard district, whose wine-growing areas, although within a small municipality in Central Serbia, are one of the largest in the country within the Three Morava Rivers region. The Trstenik vineyard district can take a chance and find its place in this specific tourism market. The aim of the paper is to present all the strengths and opportunities, but also the threats and weaknesses for the development of wine tourism in this wine district. This is presented through SWOT analysis. All the results could be used to make this municipality as wine tourism destination in Serbia.

Downloads

Download data is not yet available.

References

Amarando, M., Assenov, I., & Visuthismajarn, P. (2019). A systematic review of sustainable wine tourism research in Asia 2000-2011. African Journal of Hospitality, Tourism and Leisure, 8(4), 1–24.

Bruwer, J. (2003). South African wine routes: some perspectives on the wine tourism industry's structural dimensions and wine tourism product. Tourism Management, 24(4), 423–435. https://doi.org/10.1016/S0261-5177(02)00105-X

Charters, S., & Ali-Knight, J. (2000). Wine tourism - A thirst for knowledge? International Journal of Wine Marketing, 12(3), 70–80. https://doi.org/10.1108/eb008715

Crocce, E., & Perri, G. (2011). Food and wine tourism integrating food, travel and territory. In M. F. Romano Voltera (Ed.), First European conference on wine and food tourism, Proceedings (pp. 31–34). Pisa, Italy: Scuola Superiore Sant’Anna, Pisa Associazoone Nazionale Città del VinoUniversità di Pisa, Dipartimento di Agronomiae Gestione dell’agroecosistema.

Čerović, S. (2009). Strategic Management in Tourism. Belgrade: University Singidunum.

Dimitrovski, D., Leković, M., & Joukes, V. (2019), A bibliometric analysis of Crossref agritourism literature indexed in Web of Science. Menadžment u hotelijerstvu i turizmu – Hotel and Tourism Management, 7(2), 25–37. https://doi.org/10.5937/menhottur1902025D

Dorofeeva, A., Kazak, A., & Nyurenberger, L. (2019). Wine tourism and the introduction of new technologies in winemaking and viticulture. IOP Conf. Series: Earth and Environmental Science, 315(7), 1–5.

Erguven, M. (2015). Gastronomy and wine tourism as a variety of special interest tourism: Thracian vineyard route. International Periodical for the Languages, Literature and History of Turkish or Turkic, 10(10), 449–464. http://dx.doi.org/10.7827/TurkishStudies.8709

Hall, M., Sharples, L., Combourne, B., & Macionis, N. (2000). Wine tourism around the world: Develoment, management and markets. Oxford: Butterworth Heinemann.

Jakšić, D. (2016). Some important features of the Three Morava vineyard region. In J. Ninkov (Ed.), Pedological and agrochemical characteristics of the Three Morava vineyard region (pp. 41–80). Novi Sad: Institute for Field and Vegetable Crops.

Jakšić, D., Bradić, I., Beader, M., Ristić, M., Popović, D., Mošić, I., & Dodok, I. (2019). Viticulture and winemaking in Serbia, Study of analysis of grape production and wine production sector. Niš: Center for Viticulture and Enology.

Johnson, H. (1972). Der grosse weinatlas, die weine und spirtuosen der Welt. Bern: Hallwag.

Jovanović, D., & Milićević, S. (2014). Capacity building of rural population for ecologically clean food, brand and tourism. In D. Cvijanović, J. Subić and A. J. Vasile (Eds.), International scientific conference Sustainable agriculture and rural development in terms of the Republic of Serbia strategic goals realization within the Danube Region - Rural development and (un)limited resources, Thematic Proceedings (pp. 243–258). Belgrade, Serbia: Institute of Agricultural Economics.

Jurinčič, I., & Bojnec, Š. (2011). Wine tourism as determinant of tourism development in Slovenian wine regions. In M. F. Romano Voltera (Ed.), First European conference on wine and food tourism, Proceedings (pp. 51–53). Pisa, Italy: Scuola Superiore Sant’Anna, Pisa Associazoone Nazionale Città del VinoUniversità di Pisa, Dipartimento di Agronomiae Gestione dell’agroecosistema.

Krejić, Ž., Čerović, S., & Milićević, S. (2016). Impact of socio-demographic characteristics on travel expenditures of Hungarian tourists in the village of Skorenovac. Economics of Agriculture, 63(2), 601–615. https://doi.org/10.5937/ekoPolj1602601K

Mandarić, M., Milićević, S., & Sekulić, D. (2017). Traditional values in the function of promotion of Šumadija and Pomoravlje as rural tourism destinations. Economics of Agriculture, 64(2), 787–803. https://doi.org/10.5937/ekoPolj1702787M

Milić, D., Bulatović, M., L., & Elenov, R. (2018). Wine production in the world and wine routes in the Republic of Serbia. In I. Ostojić, M. Ivanković, A. Filipović and J. Beljo (Eds.), Scientific and expert meeting with international participation “130 years of organized viticulture and winemaking in Bosnia and Herzegovina”, Zbornik radova (pp. 42–55). Mostar: Federalni agromediteranski zavod, Agronomski i prehrambeno-tehnološki fakultet sveučilišta u Mostaru.

Milićević, S., & Petrović, Ј. (2017). Tourist products in the function of improving competitiveness of Serbia as a tourist destination. In D. Cvijanović, P. Ružić, C. Andreeski, D. Gnjatović and T. Stanišić (Eds.), Tourism in Function of Development of the Republic of Serbia - Тourism product as a factor of competitiveness of the Serbian economy and experiences of other countries, Thematic Proceedings I (pp. 167–183). Vrnjačka Banja: University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja.

Milićević, S., Podovac, M., & Čavlin, M. (2015). Resources for development of the Rača municipality as rural tourism destination. Economics of Agriculture, 62(3), 751–765. https://doi.org/10.5937/ekoPolj1503751M

Milićević, S., & Štetić, S. (2017). Menadžment u turizmu [Tourism management]. Vrnjačka Banja: University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja.

Milovanović, V., & Milićević, S. (2014). Management of Serbian tourism products as a condition for improving its competitiveness on international tourism market. Menadžment u hotelijerstvu i turizmu – Hotel and Tourism Management, 2(1), 38–48.

National Tourism Organization of Serbia (2019). Retrieved December 6, 2019 from http://www.srbija.travel/srbija-putevi-vina/srbija-putevi-vina.2181.html

Podovac, M., Đorđević, N., & Milićević, S. (2019). Rural tourism in the function of life quality improvement of rural population on Goč Mountain. Economics of Agriculture, 66(1), 205–220. https://doi.org/10.5937/ekoPolj1901205P

Simić, Ž. M. (2014). Genealogija Starog Levča [Genealogy of Old Levač, First book, volume IV-addition]. Dragovo.

Stein, S. (2010). New markets and new strategies in Argentina’s wine revolution. Economics, Management, and Financial Markets, 5(1), 64–98.

Stojanović, M. (1957). Viticulture (4th ed.). Belgrade: Naučna knjiga.

Vinochicha. (2019). Retrived December 10, 2019 from http://vinochicha.com/o-nama/

Vujko, A., Gajić, T., & Gudurić, I. (2017). Wine trails of Irig municipality: Perspectives of development. Menadžment u hotelijerstvu i turizmu – Hotel and Tourism Management, 5(2), 7–15.

Yüncü, H., & Sevil, G. (2011). Development a destination competitiveness model for wine tourism regions: Case of Cappadocia. In M. F. Romano Voltera (Ed.), First European conference on wine and food tourism, Proceedings (pp. 85–86). Pisa, Italy: Scuola Superiore Sant’Anna, Pisa Associazoone Nazionale Città del VinoUniversità di Pisa, Dipartimento di Agronomiae Gestione dell’agroecosistema.

Published
2020-06-17
How to Cite
Stojković, J., & Milićević, S. (2020). SWOT analysis of wine tourism development opportunities in the Trstenik vineyard district. Hotel and Tourism Management, 8(1), 59-67. https://doi.org/10.5937/menhottur2001059S
Section
Original Scientific Papers