The impact of sustainable practices on competitiveness in the hospitality industry
DOI:
https://doi.org/10.5937/menhottur2500016VKeywords:
sustainability, competitiveness, hospitality, customer ratings, Booking.comAbstract
Purpose – This study investigates the impact of sustainability practices on the competitiveness of hospitality establishments in the Czech Republic, measured through customer ratings. Methodology – Data were collected from 429 accommodation facilities using stratified random sampling. The sample included hotels, guesthouses, and apartments. Chi-square tests examined relationships between categorical variables, and one-way ANOVA assessed differences in means across groups. Regression analysis was then employed to evaluate the influence of sustainability on customer ratings, with multiple regression identifying specific sustainability practices affecting customer satisfaction. Findings – Overall sustainability levels did not significantly differ between facility types, though certain practices varied by operational characteristics. Underused practices – such as electric car charging stations and the use of 100% renewable electricity – represent potential for improvement. A weak but positive correlation was found between overall sustainability and customer ratings, with waste management practices showing the strongest association. Implications – This study shows that sustainability contributes modestly but positively to customer satisfaction, extending previous research by including a broader range of lodging facilities. Hospitality managers should focus on high-impact practices, particularly in waste management, to enhance the guest experience. Sustainability should be seen as a complementary element of service quality, supporting environmental goals and competitiveness.
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