Business intelligence and open data: The possibilities for the derivation of valuable information in tourism domain

Marija  Blagojević; Miloš  Papić; Dušan  Garabinović

doi:10.5937/menhottur2002113B

Authors

Marija Blagojević University of Kragujevac, Faculty of Technical Sciences Čačak, Serbia https://orcid.org/0000-0003-4186-0448
Miloš Papić University of Kragujevac, Faculty of Technical Sciences Čačak, Serbia https://orcid.org/0000-0001-7628-3439
Dušan Garabinović Higher Business School of Vocational Studies “Prof. dr Radomir Bojković”, Kruševac, Serbia https://orcid.org/0000-0002-6247-3060

DOI:

https://doi.org/10.5937/menhottur2002113B%20

Keywords:

tourism, open data, business intelligence, overview, related research

Abstract

This paper aims to introduce the concept of data analysis which could easily be implemented by anybody involved in the subject matter with basic IT knowledge and skills. The paper is divided into two parts, the first of which presents an overview of related research from two points of view: (1) publications which refer to the analysis, or the overall use of open data from the tourism domain and (2) publications which use business intelligence tools to analyse tourism data. Results indicate that there is a significant number of publications but none of them combines the two issues in the field of tourism (open data and business intelligence). The second part refers to the possibilities of using Power BI, the business intelligence tool for analysing available open data about tourism in Serbia.

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