An overview of online marketing promotion activities in the event tourism of the Moravica district

Authors

  • Miloš Papić University of Kragujevac, Faculty of Technical Sciences Čačak
  • Dušan Garabinović Faculty of Business Economics and Entrepreneurship, Belgrade
  • Marija Blagojević University of Kragujevac, Faculty of Technical Sciences Čačak

DOI:

https://doi.org/10.5937/menhottur1801041P

Keywords:

online promotion, Internet marketing, social networks, event tourism

Abstract

The development of technology in the last few decades has led to major changes in almost all areas of the economy. This is mostly related to production and service delivery processes, but also to other accompanying activities, without which the functioning of business systems is unthinkable today. The Internet is probably one of the most important representatives of this development and a factor without which the modern world can hardly be imagined. Its role is also highlighted in the field of marketing with the emergence of a new concept known as Internet marketing. By linking online marketing and manifestations/events, as one of the most important factors in tourism activity, the basis for satisfying the demands that modern age implies in the process of achieving quality relationships with the target market is created. Events and the way of their presentation, as the basis of marketing communications, with their specificities contribute to the uniqueness of a particular area by creating its image. The aim of this paper was to analyze the degree of the use of the Internet in the marketing activities of local tourist organizations as well as the tourist events of the Moravica administrative district, with particular reference to the use of websites and four most popular social networks.

Downloads

Download data is not yet available.

References

Bjeljac, Ž. (2006). Teorijsko-metodološke osnove manifestacionog turizma [Theoretical and methodological basics of manifestation tourism]. Beograd: Srpska akademija nauka i umetnosti, Geografski institut „Jovan Cviji?“.

Getz, D. (2008). Event tourism: Definition, evolution, and research. Tourism Management, 29, 403–428. https://doi.org/10.1016/j.tourman.2007.07.017

Getz, D. & Page, S. (2016). Progress and prospects for event tourism research. Tourism Management, 52, 593-631. https://doi.org/10.1016/j.tourman.2015.03.007

?or?evi?, A. (2013). Zna?aj informacija za korisnike turisti?kih usluga u odlu?ivanju o putovanju [The importance of information for travel services users in travel decision making]. Marketing: ?asopis za marketing teoriju i praksu, 44 (1), 75-85.

Garabinovi?, D. (2017). Menadžment marketinga u turizmu [Marketing Management in Tourism]. U M. Krsti? (ured.), Zbornik radova Prva nacionalna nau?no-stru?na konferencija sa me?unarodnim u?eš?em „Trendovi u poslovanju 2017“ (pp. 313-324). Kruševac: Visoka poslovna škola strukovnih studija „Prof. dr Radomir Bojkovi?“.

Mari?, D., Kova? Žniderši?, R., Paskaš, N., Jevti?, J. & Kanjuga, Z. (2017). Savremeni potroša? i elektronska interpersonalna komunikacija [Modern consumer and electronic interpersonal communication]. Marketing: ?asopis za marketing teoriju i praksu, 48(3), 147-154.

Moravi?ki upravni okrug [Moravica Administrative District]. Retrieved April 18, 2018 from http://moravickiupravniokrug.org/

Oklobdžija, S. & Popesku J. (2017). The Link Between Digital Media and Making Travel Choices. Marketing: ?asopis za marketing teoriju i praksu, 48(2), 75-85.

Seni?, V. & Manojlovi?, N. (2017). Savremene tendencije u turizmu [Modern tendencies in tourism]. Menadžment u hotelijerstvu i turizmu, 5(1), 18-27. Retrieved May 28, 2018 from: http://hit-vb.kg.ac.rs/htmanagement/index.php/HITM/article/view/23

The Government of Serbia, Ministry of Trade, Tourism and Telecommunications. Retrieved May 28, 2018 from http://mtt.gov.rs/

Tomše, D. & Snoj, B. (2014). Marketing Communication on Social Networks – Solution in the Times of Crisis. Marketing: ?asopis za marketing teoriju i praksu, 45(2), 131-138.

Turisti?ka organizacija ?a?ka [Tourist organization od ?a?ak]. Retrieved April 18, 2018 from http://turizamcacak.org.rs/o-nama/ju-toc/

Turisti?ka organizacija opštine Gornji Milanovac [Tourist organization of Gornji Milanovac]. Retrieved April 18, 2018 from http://www.togm.org.rs/

Turisti?ka organizacija Srbije i ProPozitiv [Tourist organization of Serbia and Propozitiv] (agencija za istraživanje tržišta i javnog mnjenja) (n.d.). Stavovi i navike doma?ih turista u Srbiji 2015. Retrieved April 18, 2018 from http://www.srbija.travel/upload/documents/ProPozitiv%20i%20TOS%20prezentacija%20istrazivanja%20FINAL.pdf

Vlada Republike Srbije, Ministarstvo trgovine, turizma i telekomunikacija [The Government of Republic of Serbia, Ministry of Trade, Tourism and Telecommunications], Strategija razvoja turizma Republike Srbije za period 2016.-2025. Retrieved April 18, 2018 from http://mtt.gov.rs/download/3/strategija.pdf

Downloads

Published

2018-06-26

How to Cite

Papić, M., Garabinović, D., & Blagojević, M. (2018). An overview of online marketing promotion activities in the event tourism of the Moravica district. Hotel and Tourism Management, 6(1), 41–51. https://doi.org/10.5937/menhottur1801041P

Issue

Section

Original Scientific Papers

Metrics