Knowing tourists behavior: the imperative for successful marketing strategy in tourism

Radoslav  Senić; Sonja  Milojević

Authors

Radoslav Senić University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
Sonja Milojević Belgrade Business School, Belgrade

Keywords:

consumer behavior, tourist behavior, purchase decision making process

Abstract

Studying the nature of consumer behavior, in particular the behavior of tourists, has always been rather complex. The issue becomes even more complicated due to the pace of environmental changes, and consequently the factors that have an impact on tourists behavior. The purpose of the paper is to identify the distinctions between standard consumer behavior and behavior of a tourist by looking into purchasing decision making process concerning products and services.

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