The analysis of competitive strategies from the perspective of small and medium enterprises

Nebojša  Pavlović; Irena  Čelić

doi:10.5937/menhottur2001101P

Authors

Nebojša Pavlović University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Serbia https://orcid.org/0000-0002-3981-7945
Irena Čelić University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Serbia https://orcid.org/0000-0001-6914-6321

DOI:

https://doi.org/10.5937/menhottur2001101P

Keywords:

SME, competition, differentiation, cost advantage

Abstract

In contemporary conditions of the economy, the small and medium-sized enterprises (SME) face numerous challenges because of the constant changes, which create both new threats and opportunities. The competition is fierce in the market – only those with clear plans and strategies will manage successful businesses. The companies relying on no strategy or using a little bit of everything cannot be expected to thrive. The paper will explain in more depth the particularities and ways of organizing an entrepreneurship activity in the SMEs. Furthermore, it would describe competitive strategies and their positioning within an SME. The aim of this study is to explore competitive strategies and ways of their application in the SME.

Downloads

Download data is not yet available.

References

Albijani?, M. (2013). Strategijski menadžment [Strategic management]. Beograd: Univerzitet Singidunum.

Ani?i?, J., Ani?i?, D., & Kvrgi?, G. (2019). Sustainable growth and regional competitiveness of Serbian economy. Ekonomika, 65(2), 65–74. https://doi.org/10.5937/ekonomika1902065A

Arsenovi?, V., & Kova?evi?, Ž. (2015). Formulisanje strategije preduze?a kao analiti?ki proces: domet Porterovog pozicionisti?kog pristupa [Corporate strategy formulation as an analytical process: The reach of Porter's positioning approach]. SVAROG, 11, 132–149.

Avlijaš, R. (2008). Preduzetništvo i menadžment malih i srednjih preduze?a [Entrepreneurship and management of small and medium enterprises]. Beograd: Univerzitet Singidunum.

Avlijaš, R., & Avlijaš, G. (2013). Preduzetništvo [Entrepreneurship]. Beograd: Univerzitet Singidunum.

Avlijaš, R., & Avlijaš, G. (2017). Preduzetništvo [Entrepreneurship]. Beograd: Univerzitet Singidunum.

Beganovi?, A. (2015). Razvoj inovativnosti i konkurentosti preduze?a [The development of innovation and competitiveness of enterprises] (Unpublished doctoral thesis). Sremska Kamenica: Fakultet poslovne ekonomije.

Bobi?, D. (2017). Preduzetništvo mladih u Srbiji - Mapiranje prepreka za preduzetništvo mladih [Youth entrepreneurship in Serbia - Mapping barriers to youth entrepreneurship]. Beograd: Nema?ka saradnja & CEVES.

Buble, M. (2006). Osnove menadžmenta [Fundamentals of management]. Zagreb: Sinergija nakladništvo.

?iri?, D., Stan?eti?, M., Topo, M., & Šešlija, N. (2018). Šta sve ?ini avanturu zvanu preduzetništvo? [What makes an adventure called entrepreneurship?] Novi Sad: EduNS.

Džankovi?-Jerebi?anin, A. (2014). Vrste strategija i mogu?e strategijske opcije [Types of possible strategies and strategic options]. Ekonomski izazovi, 3(6), 137–153.

Hisrich, R. D., Peters, M. P., & Sheherd, D. A. (2011). Poduzetništvo [Entrepreneurship]. Zagreb: MATE d.o.o.

Jain, C. (1985). Marketing planning and strategy. Ohio, Mason: South Western Publishing Co.

Kati?, A. (2013). Razvoj modela za ocenu konkurentnosti u društvu zasnovanom na znanju [Development of a model for assessing competitiveness in a knowledge-based society] (Unpublished doctoral thesis). Novi Sad: Fakultet tehni?kih nauka.

Kaya, N. (2015). Corporate entrepreneurship, generic competitive strategies, and firm performance in small and medium-sized enterprises. Procedia - Social and Behavioral Sciences, 207, 662–668. https://doi.org/10.1016/j.sbspro.2015.10.136

Kotler, M. (2010). Strategijski menadžment na delu. [Strategic management in action]. Beograd: Data Status.

Kova?evi?, S. (2018). The differences in the way of management of business companies in Republic of Serbia and the European Union and the possibilities of its abuse. Pravo - teorija i praksa, 35(7-9), 29–40.

Krasavac, B. C., Karamata, E., & Djordjevic, V. (2019). Innovative potential of environmentally motivated female entrepreneurship for sustainable development in the Republic of Serbia. Economics of Agriculture, 66(3), 721–735. https://doi.org/10.5937/ekoPolj1903721C

Krsti?, B. (2009). Intelektualni kapital i konkurentnost preduze?a [Intellectual capital and competitiveness of enterprises]. Niš: Ekonomski fakultet.

Lazarevi?-Morav?evi?, M., Eri?, D., & Kamenkovi?, S. (2018). The impact of business environment on the performance of the SME sector in Serbia. Poslovna ekonomija, 12(1), 33–53. https://doi.org/10.5937/poseko13-17281

Mila?i?, Lj. (2006). Konkurentnost u troškovima kao generi?ka strategija [Cost competitiveness as a generic strategy] (Unpublished doctoral thesis). Novi Sad: Ekonomski fakultet.

Mileti?, V., Mileti?, S., & ?ur?i?, N. (2018). Organization's profitable business conduct as the outcome of advancing competitiveness by the CRM concept. Anali Ekonomskog fakulteta u Subotici, 54(40), 33–48. https://doi.org/10.5937/AnEkSub1840033M

Milosavljevi?, M. (2002). Konkurentska prednost i dinamika konkurencije [Competitive advantage and competitive dynamics]. Marketing, 33(3-4), 11–116.

Njegomir, V., Pejanovi?, L., & Kekovi?, Z. (2017). Agricultural entrepreneurship, environmental protection and insurance. Economics of Agriculture, 64(3), 1035–1047. https://doi.org/10.5937/ekoPolj1703035N

Njuguna, V. N., Ochieng, I., & Odida, A. (2015). The contribution of differentiation strategy adopted by SMEs to their competitive advantage: A case study of small and medium sized enterprises in Nyahururu, Kenya. European Journal of Business and Management, 7(29), 125–130.

Ognjanovi?, J. (2015). Analiza konkurenata i strategije konkurentskog nadmetanja [Competitor analysis and competitive strategies]. Menadžment u hotelijerstvu i turizmu – Hotel and Tourism Management, 3(2), 80–88.

Ožegovi?, L., & Pavlovi?, N. (2012). Menadžment malih i srednjih preduze?a nosilac razvoja privrede [Management of small and medium size enterprises as a carrier of economic growth]. Škola biznisa, 12(1), 74–84.

Pavlovi?, N., & Krsti?, J. (2016). Preduzetništvo i menadžment [Entrepreneurship and management]. Vrnja?ka Banja: Fakultet za hotelijerstvo i turizam u Vrnja?koj Banji.

Popesku, J., & Jovanov, Z. (2010). Pozicioniranje kao sredstvo za postizanje održive konkurentske prednosti turisti?kih destinacija [Positioning as a means of achieving sustainable competitive advantage of tourist destinations]. Acta Facultatis Medicae Naissensis, 27(4), 523–530.

Porter, M. (2007). Konkurentska prednost: ostvarivanje i o?uvanje vrhunskih poslovnih rezultata [Competitive advantage: achieving and maintaining outstanding business results]. Novi Sad: ASEE.

Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: Free Press.

Robbins, S., & Judge, T. (2013). Organizational behavior. London: Pearson.

Seni?, R., & Milojevi?, S. (2015). Recovering lost customers. Menadžment u hotelijerstvu i turizmu – Hotel and Tourism Management, 3(2), 25–40.

Shekhar, G. S. (2010). Business policy and strategic management. New Delhi: I. K. International Publishing House Pvt Ltd.

Stankovi?, J. (2018). Green marketing and green product. Economics of Sustainable Development, 2(2), 37–46.

Stefanovi?, V. (2005). Preduzetni?ki menadžment [Entrepreneurial management]. Zaje?ar: Fakultet za menadžment.

Škrbi?, I. M., Miškovi?, I. D., Miloševi?, S. M., & Neši?, M. (2019). Preduzetni?ki modeli u funkciji održivog turizma [Entrepreneur models in function of sustainable tourism]. Poslovna ekonomija, 13(1), 81–99. http://doi.org/10.5937/poseko15-19527

Unkovi?, M. (2014). Konkurentnost privrede [Competitiveness of the economy]. Beograd: HERA edu.

Vrdoljak-Raguž, I., & Toluši?, M. (2012). Implementacija Porterovih generi?kih strategija i postizanje konkurentskih prednosti na primjeru automobilske industrije [Implementation of Porter's generic business strategies and achieving competitive advantage in the automobile industry]. Ekonomska misao i praksa, 1, 381–398.

Vukosav, S. (2016). Strategijski menadžment ugostiteljsko-turisti?kih preduze?a [Strategic management of hospitality and tourism companies]. Novi Sad: Prirodno matemati?ki fakultet, Departman za geografiju, turizam i hotelijerstvo.

Zrni?, D. (2014). Razvoj modela konkurentnosti malih i srednjih preduze?a u tranzicionim uslovima [Development of the model of competitiveness of small and medium-sized enterprises in transition conditions] (Unpublished doctoral thesis). Novi Sad: Fakultet tehni?kih nauka.