MELOVIĆ, B. .; KLJAJEVIĆ, V. . Managing destination brand vs. location brand: conceptual and practical challenges. Hotel and Tourism Management, [S. l.], v. 5, n. 2, p. 16–26, 2017. Disponível em: https://htmanagementvb.com/index.php/HITM/article/view/71. Acesso em: 19 nov. 2025.