Knowing tourists behavior: the imperative for successful marketing strategy in tourism

Authors

  • Radoslav Senić University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
  • Sonja Milojević Belgrade Business School, Belgrade

Keywords:

consumer behavior, tourist behavior, purchase decision making process

Abstract

Studying the nature of consumer behavior, in particular the behavior of tourists, has always been rather complex. The issue becomes even more complicated due to the pace of environmental changes, and consequently the factors that have an impact on tourists behavior. The purpose of the paper is to identify the distinctions between standard consumer behavior and behavior of a tourist by looking into purchasing decision making process concerning products and services.

Downloads

Download data is not yet available.

References

Andrades Caldito, L., Dimanche, F. & Ilkevich, S. (2015). Tourist Behaviour and Trends. preuzeto 10. jula 2017, sa http://www.researchgate.net/publication/302139612_Tourist_Behaviour_and_Trends.

Armstrong, G., Kotler, P. & Opresnik, M. O. (2017). Marketing: An Introduction. Thirteenth Edition, Global Edition, Boston: Pearson.

Babin, J. R. & Harris, E. G. (2011). Ponašanje potroša?a. Beograd: Data Status.

Isaac, R. (2008). Understanding the Behaviour of Cultural Tourist: Towards a Classification of Dutch Cultural Tourists. Dissertation, Breda, NHTV International Higher Education.

Kardes, F. R., Cronley, M. L. & Cline, T. W. (2011). Consumer Behavior. South-Western Cengage Learning, Mason, Ohio.

Kerin, R. A., Harley, S. W. & Rudelius, W. (2015). Marketing. 12e, New York: McGraw-Hill Education.

Kozak, M. & Decrop, A. (Eds.) (2009). Handbook of Tourist Behavior: Theory & Practice. New York London, Routledge Taylor & Francis Group.

Kotler, P. & Armstrong, G. (2016). Principles of Marketing. 16e, Global Edition, Boston: Pearson.

Kotler, P. & Keller, K. L. (2016a). A Framework for Marketing Management. Sixth Edition, Global Edition, Boston: Pearson.

Kotler, P. & Keller, K. L. (2016b). Marketing Management. 15e, Global Edtion, Boston: Pearson.

Manrai, L. K. & Manrai, A. K. (2011). Hofstede‘s Cultural Dimensions and Tourist Behaviors: A Review and Conceptual Framework. Journal of Economics, Finance and Administrative Science, 16(31), 23-48.

Mothersbaugh, D. L. & Hawkins, D. I. (2016). Consumer Behavior: Building Marketing Strategy. Thirteenth Edition, New York: McGraw-Hill Education.

Pearce, P. L. (2005). Tourist Behaviour: Themes and Conceptual Schenmes. Clevedon: Channel View Publications.

Peter, J. P. & Olson, J. C. (2010). Consumer Behavior & Marketing Strategy. Ninth Edition, New York: McGraw-Hill/Irwin.

Rath, P. M., Bay, S., Petrizzi, R. & Gill, P. (2015). The why of the buy: consumer behavior and fashion marketing. Second Edition, New York: Fairchild Books, Inc.

Reisinger, Y. (2009). International Tourism: Cultures and Behavior. First Edition, Oxford, Butterworth-Heinemann, Elsevier.

Seni?, R. i Milojevi?, S. (2016). Ponašanje potroša?a. peto izdanje, Beograd: Beogradska poslovna škola.

Seni?, R. i Seni?, V. (2016). Marketing menadžment u turizmu. Vrnja?ka Banja: Univerzitet u Kragujevcu - Fakultet za hotelijerstvo i turizam u Vrnja?koj Banji.

Sirakaya, E. & Woodside, A. G. (2005). Building and testing theories of decision making by travellers. Tourism Management, 26(6), 815-832.

Solomon, M. R. (2011). Consumer Behavior: Baying, Having, and Being. Ninth Edition, Pearson Education/Prentice Hall, Uper Saddle River, New Jersey.

Solomon, M. R., Bamossy, G. J., Askegaard, S. T. & Hogg, M. K. (2013). Consumer Behaviour: A European Perspective. Fifth Edition, Harlow, England: Pearson Education Limited.

Solomon, M. R., Marshall, G. W. & Stuart, E. W. (2015). Marketing: Real People, Real Choices. Eighth Edition, Global Edition, Harlow, England: Pearson Education Limited.

Swarbrooke, J. & Horner, S. (2007). Consumer Behaviour in Tourism. Second edition, Oxford, Butterworth-Heinemann, Elsevier.

Hoyer, W. D., MacInnis, D. J. & Pieters, R. (2013). Consumer Behavior. Sixth Edition, Mason, USA: South-Western Cengage Learning.

Clawson, M. & Knetsch, J. L. (1966). Economics of outdoor recreation. Baltimore. The John Hopkins Press.

Cooper, C. & Hall, C. M. (2008). Contemporary Tourism: An International Approach. Oxford, Butterworth-Heinemann, Elsevier.

Cohen, S. A., Prayag, G. & Moital, M. (2014). Consumer bahviour in tourism: Concepts, influences and opportunities. Current Issues in Tourism, Taylor & Francis.

Choibamroong, T. (2006). Knowledge of Tourists‘ Behavior: A Key Success Factor for Managers in Tourism Business. preuzeto 17. jula 2017, sa http://www.bu.ac.th/knowledgecenter/epaper/ jan_june2006/Teardchai.pdf.

Downloads

Published

2017-12-31

How to Cite

Senić, R. ., & Milojević, S. . (2017). Knowing tourists behavior: the imperative for successful marketing strategy in tourism. Hotel and Tourism Management, 5(2), 61–73. Retrieved from https://htmanagementvb.com/index.php/HITM/article/view/75

Issue

Section

Original Scientific Papers

Metrics