Knowing tourists behavior: the imperative for successful marketing strategy in tourism


  • Radoslav Senić University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
  • Sonja Milojević Belgrade Business School, Belgrade


consumer behavior, tourist behavior, purchase decision making process


Studying the nature of consumer behavior, in particular the behavior of tourists, has always been rather complex. The issue becomes even more complicated due to the pace of environmental changes, and consequently the factors that have an impact on tourists behavior. The purpose of the paper is to identify the distinctions between standard consumer behavior and behavior of a tourist by looking into purchasing decision making process concerning products and services.


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How to Cite

Senić, R. ., & Milojević, S. . (2017). Knowing tourists behavior: the imperative for successful marketing strategy in tourism. Hotel and Tourism Management, 5(2), 61–73. Retrieved from



Original Scientific Papers