TY - JOUR AU - Zdravković, Stefan AU - Peković, Jelena PY - 2021/06/24 Y2 - 2024/03/29 TI - Cultural intelligence and heritage impact on choosing foreign tourist destination JF - Hotel and Tourism Management JA - HITM VL - 9 IS - 1 SE - Original Scientific Papers DO - 10.5937/menhottur2101027Z UR - http://htmanagementvb.com/index.php/HITM/article/view/185 SP - 27-42 AB - <p>Due to the process of globalization, travel has become much more affordable, so tourists have the opportunity to visit foreign and even some exotic destinations . Market research helps travel agencies in formulating a marketing strategy, which should attract tourists and ensure their satisfaction, which ultimately enables the service provider to make a profit. The purpose and goal of the research is to determine whether <em>cultural intelligence </em>as a <em>push-factor </em>implying the desire of tourists to learn a foreign language, and get to know other cultures and their value systems and <em>cultural heritage as a pull-factor </em>implying touring buildings, and cultural monuments of other countries, influence the <em>choice of foreign tourist destinations</em>. Furthermore, the research examines whether the influence of these variables from the aspect of a demographic characteristic of <em>age </em>is more pronounced in respondents belong to generation Z compared to the generation X respondents. The sample includes 208 respondents from the Republic of Serbia. After statistical processing of the data, the obtained results show that variables have a statistically significant positive impact on the choice of foreign tourist destinations, and that their impact is more pronounced in generation Z respondents compared to those of generation X, so the research provides useful information to marketers and travel agencies.</p> ER -