Contemporary trends and new competitiveness strategies in hotel industry

Authors

  • Goran Maksimović University of Priština, Faculty of Agriculture, Lešak
  • Dejan Sekulić University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
  • Aleksandar Petrović PhD student, University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
  • Darko Dragičević PhD student, University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja

Keywords:

trends, megabrends, private rentals, digitalization, hotel industry

Abstract

The hotel industry in modern business conditions, characterized by the networking of all key factors, is changing rapidly. Today, with „one-click? all information about hotels, tourist offer and price of services is available to tourists. The growth of megabrends through acquisitions, the growth of private rentals and the digitalization of consumer services are the trends that have been changing and shaping the hotel industry for the past few years. These trends affect hotel operators to develop new strategies for attracting consumers and retaining them. The aim of this paper is to explore what the key trends that have shaped and changed the hotel industry in recent years are, the changes that have occurred, what can be expected in the coming years and the ways hoteliers can adapt.

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Published

2017-12-31

How to Cite

Maksimović, G. ., Sekulić, D. ., Petrović, A. ., & Dragičević, D. . (2017). Contemporary trends and new competitiveness strategies in hotel industry. Hotel and Tourism Management, 5(2), 27–35. Retrieved from http://htmanagementvb.com/index.php/HITM/article/view/72

Issue

Vol. 5 No. 2 (2017): Hotel and Tourism Management

Section

Original Scientific Papers

License

Copyright (c) 2017 Faculty of Hotel Management and Tourism in Vrnja?ka Banja

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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