Developing rural tourism in minority ethnic villages: Zlot and Xiaocang She Ethnic Township

Marko Blažević; Katarina Peters; Guisong Chen

doi:10.5937/menhottur1802079B

Authors

Marko Blažević Fujian Agriculture and Forestry University, College of Management/College of Tourism
Katarina Peters University of Belgrade, Faculty of Philology
Guisong Chen Fujian Agriculture and Forestry University, College of Management/College of Tourism

DOI:

https://doi.org/10.5937/menhottur1802079B

Keywords:

empowerment, rural tourism, minority culture, Zlot village, Xiaocang She Ethnic Township

Abstract

This paper deals with deploring two villages, one in Europe in the eastern part of Serbia called Zlot village and one in China in Fujian province by the name of Xiaocang She Ethnic Township. These two villages have a significant population of national minorities, so their historical backgrounds and local traditions are explained in order to point to their potential of development as rural tourist destinations. Using the empowerment model, the villages can develop and reach their full potential. Provide their residents with better income and incentive to keep and share invaluable minority traditions that have been alive for a long period of time. The empowerment model can help locals improve their economic status by being involved in tourism in their respective villages. Due to the rich local traditions of the minorities living there and beautiful natural scenery, tourism potential is vast. Langde Mode should be implemented in a way of community guidance in order to improve both, rural tourism in these areas, as well as the lives of the local community.

Downloads

Download data is not yet available.

References

Akama, J. S. (1996). Western environmental values and nature-based tourism in Kenya. Tourism Management, 17(8), 567-574. https://doi.org/10.1016/S0261-5177(96)00077-5

Balan, M., & Burghelea, C. (2015). Rural tourism and its implication in the development of the Fundata Village. Procedia - Social and Behavioral Sciences, 188, 276-281. https://doi.org/10.1016/j.sbspro.2015.03.393

Bao, J., & Sun, J. (2008). Community participation in tourism of Yubeng village:Means of participation and its significance for empowerment. Tourism forum, 4, 58-65.

Blaževi?, M., & Chen, G. (2018). Image of Fujian province as a tourist destination – A foreginer’s perspective. Facta Universitatis Series: Economics and Organization, 15(3), 257-270. https://doi.org/10.22190/FUEO1803257B

Chen, Z., Li, L., & Li, T. (2016). The organizational evolution, systematic construction and empowerment of Langde Miao's community tourism. Tourism Management, 58, 276-285. https://doi.org/10.1016/j.tourman.2016.03.012

Demirovi?, D., Cimbaljevi?, M., & Vujko, A. (2018). Religious sites and events as resources for tourism development in cities - case study: Novi Be?ej. Hotel and Tourism Management, 6(1), 63-71. https://doi.org/10.5937/menhottur1801063D

Dimitrovski, D. D., Todorovi?, A. T., & Valjarevi?, A. D. (2012). Rural tourism and regional development: Case study of development of rural tourism in the region of Gruža, Serbia. Procedia Environmental Sciences, 14, 288-297. https://doi.org/10.1016/j.proenv.2012.03.028

Filipovi?, N. (2018). Intangible cultural heritage as a motive for choosing the tourist destination Aran?elovac. Hotel and Tourism Management, 6(1), 53-62. https://doi.org/10.5937/menhottur1801053F

Gao, J., & Wu, B. (2017). Revitalizing traditional villages through rural tourism: A case study of Yuanjia Village, Shaanxi Province, China. Tourism Management, 63, 223-233. https://doi.org/10.1016/j.tourman.2017.04.003

Guo, Z., & Sun, L. (2016). The planning, development and management of tourism: The case of Dangjia, an ancient village in China. Tourism Management, 56, 52-62. https://doi.org/10.1016/j.tourman.2016.03.017

Ivkov-Džigurski, A., Babi?, V., & Dragin, A. (2012). The Mystery of Vlach Magic. Eastern European Countryside, 18, 61-83. https://doi.org/10.2478/v10130-012-0004-9

Nowicka, E. (2016). Ethnic Identity of Aromanians/Vlachs in the 21st Century. Res Historica, 213-235. https://doi.org/10.17951/rh.2016.41.1.213

Silva, L., & Lenar, J. (2015). Rural tourism and national identity building in contemporary Europe: Evidence from Portugal. Journal of Rural Studies, 38, 109-119. https://doi.org/10.1016/j.jrurstud.2015.02.005

Triši?, I. (2017). Ethno-social tourist values of Branicevo District. Hotel and Tourism Management, 5(2), 51-60.

Zhang, X. (2012). Research on the developement strategies of rural tourism in Suzhou based on SWOT analysis. Energy Procedia, 16, 1295-1299. https://doi.org/10.1016/j.egypro.2012.01.207

Zuo, B. (2009). Localization of empowerment theory in China's tourism development: a case study of Diqing in Yunnan Province. Tourism Science, 23(2), 1-8. https://doi.org/10.16323/j.cnki.lykx.2009.02.003