Ranking tourism market performance in EMU countries: results of PROMETHEE – GAIA approach

Danijela  Durkalic; Srdjan  Furtula; Katarina  Borisavljevic

doi:10.5937/menhottur1902067D

Authors

Danijela Durkalic University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Serbia https://orcid.org/0000-0001-8605-8614
Srdjan Furtula University of Kragujevac, Faculty of Economics, Kragujevac, Serbia https://orcid.org/0000-0002-0692-6539
Katarina Borisavljevic University of Kragujevac, Faculty of Economics, Kragujevac, Serbia https://orcid.org/0000-0002-1320-8156

DOI:

https://doi.org/10.5937/menhottur1902067D

Keywords:

tourism, performance, European Monetary Union, PROMETHEE – GAIA model

Abstract

Using data from 19 countries of the European Monetary Union (EMU), this paper examines the nature of tourism performance and the ranking of countries according to given parameters in tourism in the period 2012-2017. As tourism cannot be analyzed as an isolated scientific discipline, it is necessary to use a multidimensional and multicriteria approach when studying and researching this field. For this reason, this paper implements a simple methodology for measuring tourism performance in EMU countries using the multicriteria PROMETHEE – GAIA decision model. The paper will, through the analysis of 8 parameters important for the development and evaluation of the tourism industries (number of foreign tourists, number of domestic tourists, quantity of hotel accommodation, cost of living, air pollution, population density, length of railway and number of airports), rank the mentioned countries and provide a deeper analysis of individual parameters. For the entire period of observing and reviewing the performance of the tourism industry, the results of the paper will outline the performance evaluation as well as policy recommendations and conclusions for further consideration and analysis.

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