Strategic approach to the development of ecotourism in Bor District, Serbia

Keywords: ecotourism, strategy, SWOT, TOWS, Bor District

Abstract

The increase in ecotourism popularity at a global level is a consequence of the increased human concern for the state of natural resources. This type of alternative tourism is increasingly present in tourist trends around the world. For developing countries, ecotourism can be an opportunity for accelerating economic development by exploiting natural resources, without changing their original state. Although it offers great opportunities, the management of tourism in protected or unprotected natural assets is a great challenge. The importance of integrating the actions of all stakeholders and the usage of strategic approach are often neglected. The aim of this paper is to generate strategies for the development of ecotourism in Bor and its surroundings. For this purpose, a combined SWOT-TOWS methodology is applied. Based on the obtained results, nine strategies are proposed, whose implementation would enable the usage of natural and cultural and historical potentials for the revival of ecotourism in this area.

Downloads

Download data is not yet available.

References

Akbulak, C., & Cengiz, T. (2014). Determining ecotourism strategies using A’WOT hybrid method: Case study of Troia Historical National Park, Çanakkale, Turkey. International Journal of Sustainable Development & World Ecology, 21(4), 380–388. https://doi.org/10.1080/13504509.2014.903383

Asadpourian, Z., Rahimian, M., & Asadpourian, S. (2020). SWOT-AHP-TOWS analysis for sustainable ecotourism development in the best area in Lorestan Province, Iran. Social Indicators Research, 152, 289–315. https://doi.org.10.1007/s11205-020-02438-0

Beljanski, N. (2018). Ekološka odgovornost turizma [Ecological responsibility of tourism]. TIMS Acta, 12, 37–45. https://doi.org/10.5937/timsact12-15846

Đorđević, M., & Kokić Arsić, A. (2010) Ekološki menadžment - uslov održivog razvoja turizma [Environmental management - a condition for sustainable tourism development]. In S. Arsovski, M. Lazić & M. Stefanović (Eds.), Festival kvaliteta, 5. Nacionalna konferencija o kvalitetu života – Zbornik radova [Festival of quality – National conference of quality of life – Conference Proceeding] (pp. 131–137). Kragujevac, Serbia: Faculty of Mechanical Engineering, University of Kragujevac.

Ganjali, S. (2014). Environmental and strategic assessment of ecotourism potential in Anzali Wetland using SWOT analysis. Caspian Journal of Environmental Sciences, 12(1), 155–165.

Hill, T., & Westbrook, R. (1997). SWOT analysis: It’s time for a product recall. Long Range Planning, 30(1), 46–52. https://doi.org/10.1016/S0024-6301(96)00095-7

Jozi, S. A., & Rezaian, S. (2010). Presentation of strategic management plan in ecotourism development through SWOT (Case study: Qeshm Island). In ICCCE 2010 - 2010 International Conference on Chemistry and Chemical Engineering, Proceedings 2010 (pp. 358–362). Kyoto, Japan. https://doi.org.10.1109/ICCCENG.2010.5560413

Laarman, J. G., & Durst, P. B. (1987). Nature travel and tropical forests. FPEI working Paper Series. Raleigh: Southeastern Center for Forest Economics Research, North Carolina State University. https://doi.org/10.1177%2F0047287588026003105

Lane, B. (1994). Sustainable rural tourism strategies: A tool for development and conservation. Journal of Sustainable Tourism, 2(1–2), 102–111. https://doi.org/10.1080/09669589409510687

Milivojević, J., Kanjevac Milovanović, K., & Kokić Arsić, A. (2006). Ekoturizam – zablude, ograničenja, mogućnosti [Ecotourism - misconceptions, limitations, possibilities]. In S. Arsovski (Ed.), Festival kvaliteta, 1. Nacionalna konferencija o kvalitetu života – Zbornik radova [Festival of quality – National conference of quality of life – Conference Proceeding] (pp. 114–118). Kragujevac, Serbia: Faculty of Mechanical Engineering, University of Kragujevac.

Official Gazette RS (no. 88/2010). Spatial plan of the Republic of Serbia from 2010 to 2020, Belgrade, 2010. Retrieved November 1, 2020 from https://www.mgsi.gov.rs/cir/dokumenti/zakon-o-prostornom-planu-republike-srbije-od-2010-do-2020-godine

Official Gazette RS (no. 98/2016). Tourism development strategy of the Republic of Serbia 2016-2025, Belgrade, 2016. Retrieved November 1, 2020 from https://mtt.gov.rs/download/3/strategija.pdf

Statistical Office of the Republic of Serbia. (2019). Demographic Yearbook. Belgrade, Serbia.

UNWTO (2001). The British ecotourism market. Great Britain, London.

Published
2020-12-16
How to Cite
Voza, D., & Fedajev, A. (2020). Strategic approach to the development of ecotourism in Bor District, Serbia. Hotel and Tourism Management, 8(2), 89-100. https://doi.org/10.5937/menhottur2002089V