The analysis of factors influencing tourists’ choice of green hotels

Stefan  Zdravković; Jelena  Peković

doi:10.5937/menhottur2001069Z

Authors

Stefan Zdravković PhD student, University of Kragujevac, Faculty of Economics, Kragujevac, Serbia https://orcid.org/0000-0002-0047-3356
Jelena Peković PhD student, University of Kragujevac, Faculty of Economics, Kragujevac, Serbia https://orcid.org/0000-0002-7528-8286

DOI:

https://doi.org/10.5937/menhottur2001069Z

Keywords:

corporate social responsibility, EMS, green hotels, perceived value of the offer, environmental care of tourists

Abstract

In addition to achieving economic goals, tourism companies must take care of social goals and the impact of their business activities on the environment. Social responsibility and economic profit are not contradictory, but rather complementary. Many companies implement Environmental Management System (EMS) in their business operations. Nowadays, Corporate Social Responsibility (CSR) is more and more represented in tourism and hotel industry. An increasing number of tourists are showing concern for the environment and they are staying in green hotels during their travels. The survey was conducted to determine whether the tourist’s intention to stay at the green hotel is affected the tourists’ care for the environment and the perceived value of the green hotel offers. Statistical analysis was performed on a sample of 155 respondents from the territory of the Republic of Serbia. The results of empirical research have shown that these variables have a positive impact on the choice of green hotels, so the study offers important practical implications for tourism and hospitality companies.

Downloads

Download data is not yet available.

References

Cashman, A., Cumberbatch, J., & Moore, W. (2012). The effects of climate change on tourism in small states: evidence from the Barbados case. Tourism Review, 67(3), 17–29. https://doi.org/10.1108/16605371211259803

Chan, E., & Hsu, C. (2016). Environmental management research in hospitality. International Journal of Contemporary Hospitality Management, 28(5), 886–923. https://doi.org/10.1108/IJCHM-02-2015-0076

Chan, E. S. W. (2008). Barriers to EMS in the hotel industry. International Journal of Hospitality Management, 27(2), 187–196. https://doi.org/10.1016/j.ijhm.2007.07.011

Chan, W. (2009). Environmental measures for hotels' environmental management systems: ISO 14001. International Journal of Contemporary Hospitality Management, 21(5), 542–560. https://doi.org/10.1108/09596110910967791

Chan, W., & Ho, K. (2006). Hotels' environmental management systems (ISO 14001): creative financing strategy. International Journal of Contemporary Hospitality Management, 18(4), 302–316. https://doi.org/10.1108/09596110610665311

Chen, C. F., & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29–35. https://doi.org/10.1016/j.tourman.2009.02.008

Cheng, T. M., & Wu, H. C. (2014). How do environmental knowledge, environmental sensitivity, and place attachment affect environmentally responsible behavior? An integrated approach for sustainable Island tourism. Journal of Sustainable Tourism, 23(4), 557–576. https://doi.org/10.1080/09669582.2014.965177

Cvijanovi?, D., Sekuli?, D., & Pavlovi?, D. (2018). Are green hotels suitable for the development of entrepreneurship in tourism? Ekonomika preduze?a, 66(7/8), 424–432. https://doi.org/10.5937/ekopre1808424c

Dhanda, K. (2014). The role of carbon offsets in achieving carbon neutrality: An exploratory study of hotels and resorts. International Journal of Contemporary Hospitality Management, 26(8), 1179–1199. https://doi.org/10.1108/IJCHM-03-2013-0115

Field, A. (2000). Discovering statistics using SPSS for Windows. Thousand Oaks: Sage Publication.

Ghoul, S. E., Guedhami, O., Kwok, C. C. Y., & Mishra, D. R. (2011). Does corporate social responsibility affect the cost of capital. Journal of Banking & Finance, 35(9), 2388–2406. https://doi.org/10.1016/j.jbankfin.2011.02.007

Gustin, M. E., & Weaver, P. A. (1996). Are hotels prepared for the environmental consumer? Journal of Hospitality and Tourism Research, 20(2), 1–14. https://doi.org/10.1177%2F109634809602000201

Gürlek, M., Düzgün, E., & Meydan Uygur, S. (2017). How does corporate social responsibility create customer loyalty? The role of corporate image. Social Responsibility Journal, 13(3), 409–427. https://doi.org/10.1108/SRJ-10-2016-0177

Hwang, J., & Seo, S. (2016). A critical review of research on customer experience management: theoretical, methodological and cultural perspectives. International Journal of Contemporary Hospitality Management, 28(10), 2218–2246. https://doi.org/10.1108/IJCHM-04-2015-0192

Kasim, A. (2015). Environmental management system (EMS): Postulating the value of its adoption to organizational learning in hotels. International Journal of Contemporary Hospitality Management, 27(6), 1233–1253. https://doi.org/10.1108/IJCHM-01-2014-0045

Lebe, S. S., & Milfelner, B. (2006). Innovative organisation approach to sustainable tourism development in rural areas. Kybernetes, 35(7/8), 1136–1146. https://doi.org/10.1108/03684920610675139

Miththapala, S., (Chandi) Jayawardena, C., & Mudadeniya, D. (2013). Responding to trends: Environmentally-friendly sustainable operations (ESO) of Sri Lankan hotels. Worldwide Hospitality and Tourism Themes, 5(5), 442–455. https://doi.org/10.1108/WHATT-05-2013-0027

Nunnally, J. C. (1978). Introduction to Psychological Measurement. New York: McGraw-Hill.

Pejic Bach, M., Zoroja, J., & Merkac-Skok, M. (2014). Social responsibility in tourism: system archetypes approach. Kybernetes, 43(3/4), 587–600. https://doi.org/10.1108/K-09-2013-0195

Ryu, K., Han, H., & Kim, T. H. (2008). The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions. International Journal of Hospitality Management, 27(3), 459–469. https://doi.org/10.1016/j.ijhm.2007.11.001

Steger, U. (2000). Environmental management systems: Empirical evidence and further perspectives. European Management Journal, 18(1), 23–37. https://doi.org/10.1016/S0263-2373(99)00066-3

Stipanuk, D. M. (1996). The US lodging industry and the environment – a historical view. Cornell Hotel and Restaurant Administration Quarterly, 37(5), 39–45. https://doi.org/10.1177%2F001088049603700522

Teng, C., Lu, A., & Huang, T. (2018). Drivers of consumers’ behavioral intention toward green hotels. International Journal of Contemporary Hospitality Management, 30(2), 1134–1151. https://doi.org/10.1108/IJCHM-04-2017-0203

Thompson, Z. G., & Barton, M. A. (1994). Ecocentric and anthropocentric attitudes toward the environment. Journal of Environmental Psychology, 14(2), 149–157. https://doi.org/10.1016/S0272-4944(05)80168-9

Tilikidou, I., & Delistavrou, A. (2015). Preferring green and rejecting “unethical” hotels. EuroMed Journal of Business, 10(3), 285–296. https://doi.org/10.1108/EMJB-09-2014-0026

Tzschentke, N., Kirk, D., & Lynch, P. A. (2004). Reasons for going green in serviced accommodation establishments. International Journal of Contemporary Hospitality Management, 16(2),116–124. https://doi.org/10.1108/09596110410520007