Activation of landscape tourism motives

Никола Тодоровић

Authors

Никола Тодоровић Докторанд, Универзитет у Београду, Географски факултет

Keywords:

tourism activation, landscapes, tourism motives, viewpoints

Abstract

Tourism activation implies the inclusion of a potential tourism motive (tourism resource) into tourism offer, i.e. work on enabling its economic exploitation, whereby it moves into the category of activated tourism motives (tourism attractions). The role of landscape tourism motives in contemporary tourism offer cannot be denied, but despite this they represent an underresearched segment. The aim of this paper is to identify the ways of direct and indirect activation of landscape tourism motives. Direct activation refers to landscapes as tourism attraction. The forms of direct activation are viewpoints, scenic roads, art colonies and viewing landscapes as part of other activities. Indirect activation refers to the contribution of landscapes to tourism development, not through specific tourism activities, but via their contribution to other sectors of tourism industry. The forms of indirect activation are price differentiation in the hotel industry, the concept of landscape hotels and use of landscapes in tourism propaganda. In the practice of tourism activation of landscapes, viewpoints and scenic roads should be prioritised, whereby the successful examples from highly developed countries should be used as rolemodels which should be adapted to local conditions and possibilities. In the conclusion of this paper, some measures and activities for more successful use of landscape tourism motives will be pointed out.

Downloads

Download data is not yet available.

References

??????, ?. (2006). ?????????-??????????? ?????? ??????????????? ???????. ???????: ?????????? ???????? „????? ??????“.

Bourassa, C. (1992). Public welfare and the economics of landscape aesthetics. Landscape and Urban Planning, 22(1), 31–39.

Balloon Tallinn. (2016). ???????? 1. ???? 2016, ?? http://www.visitestonia.com/en/balloon-tallinn.

Denstadli, J. & Jacobsen, J. (2011). The long and winding roads: Percieved quality of scenic tourism routes. Tourism Management, 32(4), 780–789.

Division of responsibilities. (2016). ???????? 1. ???? 2016, ?? http://www.nasjonaleturistveger.no/en/about-us/organization/division-of-responsibility.

Eby, D. & Molnar, L. (2002). Importance of scenic byways in route choice: a survey of driving tourists in the United States. Transportation Research Part A, 36(2), 95–106.

Fleischer, A. (2012). A room with a view – A valuation of the Mediterranean sea view. Tourism Management, 33(3), 598–602.

Frequently ask questions. (2016). ???????? 1. ???? 2016, ?? http://www.nasjonaleturistveger.no/en/press/frequently-ask-questions.

Intrinsic Qualities for Byways Designation. (2016). ???????? 1. ???? 2016, ?? http://www.scenic.org/issues/scenic-byways/intrinsic-qualities-for-byways-designation.

Jenkins, O. H. (2003). Photography and travel brochures: The circle of representation. Tourism Geographies, 5(3), 305–328.

???????, ?. (1989). ?????????? ??????????. ???????: ?????? ?????.

???????, ?. (2008). ???? ? ????????????? ? ?????????? ??????????. ???? ???????: ??? ????.

???????, ?. ? ???????, ?. (2009). ?????????? ????????? – ?????? ???????? ?????????? ???????? ??????. ??????? ??????? ??????????? ???????, 89(1), 3–20.

Juvet Landscape Hotel / JSA. (2008). ArchDaily. ???????? 22. ???? 2016, ?? http://www.archdaily.com/8600/juvet-landscape-hotel-jsa/.

?????, ?. (2002). ??????? ??????. ???????: ??????????? ?????.

????????, ?., ?????, ?. ? ?????, ?. (2013). ???????? ?????????? ???? ????????? ????????? – ??????? ??????? ??????? ? ???????????? ??????????? ? ???????? ????????? ?????. ????????? ? ????????????? ? ???????, 1(1), 41–54.

Krokstrand, O., Ramstad R. & Hölmebakk C. (2014). Splendid Concrete Architecture in National Tourist Routes in Norway. Structural Concrete, 15(2), 117–125.

Lange, E. & Schaeffer, P. (2001). A comment of the market value of a room with a view. Landscape and Urban Planning, 55(2), 113–120.

Papadaki, ?. (2004). Mass-produced Images of Archaeological Sites: The Case Study of Knossos on Postcards. Visual Resources: An International Journal of Documentation, 20(4), 365–382.

Rates and visiting conditions. (2016). ???????? 1. ???? 2016, ?? http://www.toureiffel.paris/en/preparing-your-visit/rates-and-visiting-conditions.html.

Scenic Byways Benefit Local Economies. (2016). ???????? 20. ???? 2016, ?? http://www.scenic.org/issues/scenic-byways/scenic-byways-benefit-local-economies.

State Scenic Byways Programs. (2016) ???????? 26. ????? 2016, ?? http://www.scenic.org/issues/scenic-byways/state-scenic-byways-programs.

Smith, R. (2014). The World's 8 Scariest Viewing Platforms. ???????? 14. ?????? 2016, ?? http://news.nationalgeographic.com/news/2014/01/140122-scariest-viewing-platforms-grand-canyon-heights-travel-world/.

?????????, ?. ?. (2008). ?????????? ??????????. ???????: ????? ?? ????????.

The Making of Juvet. (2016). ???????? 14. ???? 2016, ?? http://www.juvet.com/the-juvet-hotel/the-making-of-juvet.

The Hotel. (2016). ???????? 14. ???? 2016, ?? http://www.juvet.com/the-juvet-hotel/the-hotel.

Tickets and Prices. (2016). ???????? 1. ???? 2016, ?? https://www.londoneye.com/tickets-and-prices/.

?????????, ?. (2015). ?????? ????????? ??????????? ??????. ????????? ? ????????????? ? ???????, 3(2), 7–16.

Wong, K. & Kim, S. (2012). Exploring the Differences in Hotel Guests' Willingness-to-Pay for Hotel Rooms with Different View. International Journal of Hospitality & Tourism Administration, 13(1), 67–93.

Yüksel, ?. & Akgül, ?. (2007). Postcards as affective image makers: an idle agent in destination marketing. Tourism Management, 28(3), 714–725.